Httpool’s secondary premium ad network provides an optimal approach for monetization of secondary positions across premium and mid-size websites without fear of cannibalization, based on high eCPM, targeted, premium ad formats.
Httpool empowers publishers to maximize their advertising revenues through an optimal mix of:
- pricing models: CPM, CPC, CPA, CPP and CPE (Cost per Engagement),
- revenue sources: through Httpool’s international offices and partner ad networks and exchanges,
- ad formats: from standard to Httpool’s proprietary ad formats and
- targeting: contextual, category, behavioral, geo-location and re-targeting.
Publishers retain full control over pricing models, ad formats, ad placements, look and feel, targeting options and revenue sources.